Android wanted to get Gen Z to consider its new flip phone (the Flip5). We knew Gen Z loves playing with fashion and tech of the past as a means to express their individuality and reminisce about simpler times they never had. So we created a Y2K-inspired campaign that transported Gen Z to the era where flip phones were the quintessential accessory.
We partnered with Baby Phat & Aoki and Ming Lee-Simmons to develop a Y2K-inspired capsule collection and custom Flip5’s
Ming & Aoki took people through their creative process
Hero video and social series set to the soundtrack of the iconic 2001 hit ‘Who’s That Girl?’ by Eve, told the story behind the collaboration and showcased key Flip5 features.
We debuted the collection at Art Basel
Our curated Y2K Mall experience featured a retro food court, a reimagined cell phone mall kiosk, a “Hey Google, Take A Selfie'' Flip 5 Station, and more, all with our Y2K-inspired collection on display.
We dropped the collection exclusively on NTWRK and it sold out within the first 3 mins
Results
