Nike: Run for Change
A rallying cry that turns every move into a movement.
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The Problem
The young people of today are going to face the worst effects from climate change and they’re fighting back on a scale never before seen because the reality is, if there's no planet, there's no sport.
The Solution: Harness the motivational power of Nike Run Club to fuel the youth climate movement.
How it Works
We’ll tap Nike’s top collaborators to work with young climate change activists from all over the globe and design running shoes inspired by the future they are fighting for.
Run for Change
Using Nike’s latest sustainable materials, each shoe will serve as a beacon of hope but the only way to unlock them is through the act of running.
The more you run, the brighter our future becomes.
Through the Nike Run Club app, we’ll push out motivational content and weekly challenges that encourage people to run in order to raise the funds our young climate activists need.
Nike will match every mile clocked with a monetary donation and once we hit our mileage goals, the coveted shoes will be unlocked and available to those who ran with us.
What are you running for?
Climate Justice
Tom Sachs x Greta Thunberg
“The climate crisis has already been solved. We already have the facts and solutions. All we have to do is wake up and change.”
Protecting Biodiversity
Yoon Ahn x Jamie Margolin
“We don’t have a hidden agenda. There is no money motivation. We want to breathe clean air…we want to have a planet that is livable.”
Environmental Justice
Virgil Abloh x Isra Hirsi
“I am a black muslim woman in the environmental justice movement and I am tired of the movement looking nothing like me.”
The movement doesn’t stop there.
We’ll raise funds in stride
We’ll turn every Nike running event into a fundraiser. As an added layer of motivation, runners will be given the opportunity to push their limits and reach new personal bests in order to raise bonus funds for the young climate activists.
